Hi! My name is
Maddy LAND
Lead Product Designer @ Tracera
Designing software for better data tracing @ Tracera in NYC. Creating intuitive, impactful solutions that drive sustainable decisions and meaningful change.
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Hey there! I’m a designer who loves crafting beautiful, functional products that truly help people.
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With 4+ years of experience across various products and brands. I’ve contributed to companies large and small to make a lasting impact.
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I’m passionate about my craft and love tackling design challenges that drive innovation. I foster strong cross-functional collaborations and excel in leadership, communication and efficiency.
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I enjoy creating thoughtful, impactful designs. I excel in fast-paced, collaborative environments with evolving challenges.
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I bring a strong blend of strategy and execution, helping turn vision into thoughtful, effective design solutions. Team-oriented and adaptable, I work closely with teams to create meaningful impact.
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I combine design and product strategy to ensure smooth collaboration with engineering, delivering user-friendly and technically sound products.
Upside
Upside is a mobile-first fintech platform that enables fans to invest in music royalties, transforming investors into passionate supporters and turning fans into superfans. By allowing users to buy and sell shares of their favorite artists' music, Upside creates a unique opportunity for fans to engage with the music industry in a meaningful way.
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Role: Product Designer @ NewCo: An IAC Incubator
Client: Upside
Kit
Kit is a bathroom renovation company dedicated to making the renovation process seamless and stress-free. With expertly designed bathroom packages, transparent fixed pricing, and an easy installation process, Kit transforms bathrooms with style and efficiency. Their customer-focused approach ensures a smooth experience from start to finish, delivering high-quality results without the hassle.
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Role: Product Designer @ NewCo: An IAC Incubator
Client: Kit
Oar
Oar Health is a telemedicine company committed to making addiction treatment more accessible and stigma-free. They provide secure, private, and judgment-free access to FDA-approved medications like naltrexone, helping individuals reduce or quit alcohol consumption. With a focus on convenience, affordability, and expert medical guidance, Oar Health offers a seamless, medication-first approach to recovery.
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Role: Product Designer @ NewCo: An IAC Incubator
Client: Oar Health
Shoebox
Shoebox is a mobile app designed for sports card enthusiasts to showcase their collections, monitor value fluctuations, and scan new acquisitions to discover future opportunities. The app serves as a centralized hub, enabling users to manage and enjoy their sports card collections seamlessly.
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Role: Product Designer @ NewCo: An IAC Incubator
Client: Shoebox
Portrait Pics
Portrait Pics is a powerful SaaS platform designed to streamline school photography ordering. With an intuitive interface, secure online galleries, and seamless payment processing, Portrait Pics makes it easy for parents to view, customize, and purchase their child’s school photos. Schools and photographers benefit from automated workflows, order tracking, and effortless delivery, ensuring a smooth and efficient experience for everyone involved.
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Role: Product Designer @ Freelance
Client: Portrait Pics
Endgame
EndGame is an innovative web-based game that combines real-life basketball player lineups with AI-generated simulations, offering users an engaging and competitive experience. Players can select their favorite NBA stars, place real-money bets, and challenge friends or the AI in dynamically generated basketball games. This unique blend of fantasy sports and AI technology provides a fresh and exciting way to enjoy basketball gaming.
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Role: Product Designer @ Freelance
Client: Portrait Pics
I’m always looking to have conversations and gain new knowledge about the world of design.
Please reach out!
{info}
mland1325@gmail.com
Product Designer | Tracera | 7/24 - Present
Product Designer & Consultant | Freelance | | 7/23 - Present
Product (UI/UX) Designer | NewCo: An IAC Incubator | 1/22 - 7/23
Creative Services Co-Op | Boston Beer Company | 1/21 - 8/21
Design/Marketing Co-Op | Brown Brothers Harriman | 7/19 - 12/19
Graphic Design Intern | iDesign Group | 6/18 - 8/18
Marketing & Social Media Intern | College Humor | 4/17 - 6/17
{work}
BFA Design
Northeastern University
2017-2021
{education}
Let’s work together.
mland1325@gmail.com
Brooklyn, NY