{client} Endgame
{project} Full Site Design
{status} In Development
{description} I was approached to be the founding designer for a new start-up called “Endgame”. I was pitched the idea and knew that with my design skills the game could be a big success. Endgame is an ai-based basketball betting game. Essentially, you pick your team based on the lineup that day, name your bet, and challenge your friends.
As the founding designer, I have the responsibility of designing the look and feel of the game for the official launch. This initial design was done as a sprint, but improvements and refreshes will be made consistently over time.
My Role
As the Founding Product Designer for Endgame, I am utilizing many skills to ensure the success of this new company. I am focused on brand design, style, visual identity, flow, functionality, and clarity.
Optimizing the Site to Engage New Users
Stylistic Intentions
I designed the game with a retro gaming feel to invoke nostalgia by incorporating a pixelated logo, a dark atmospheric aesthetic, and trading card visual elements, all meticulously chosen to evoke classic gaming memories. Each design decision was intentional, creating a cohesive and immersive experience that resonates with long-time gamers.
Ideating & Iterating
As the UI/UX designer, I optimized the game by crafting an intuitive, user-friendly interface and ensuring seamless navigation, which draws in and retains users. I made the site experience accessible and enjoyable for newcomers, encouraging long-term engagement.
Play for yourself.
Go to Endgamesports.co to create your own starting lineup and challenge your friends.
See below for a quick click-thru of the game in action.
