{client} Endgame Sports
{project} UI/UX Design and Logo Design
{role} Lead UI/UX Designer
{description} I was approached to lead the UI Design for a new start-up called “Endgame”. This project was a design sprint. Endgame is an ai-based basketball betting game. Essentially, you pick your team based on the lineup that day, name your bet, and challenge your friends.
© [2024] Endgame Sports. All rights reserved. The Endgame Sports project design and content are copyrighted and may not be copied, modified, or used without the express permission of Endgame Sports.
Logo.
I designed the Endgame logo by blending retro gaming elements with a modern twist, using a pixelated style to evoke nostalgia while maintaining a clean, contemporary look. The logo reflects the game’s fusion of classic and innovative gameplay, capturing both its essence and appeal.
As the sole UI/UX designer, I had the responsibility of designing the look and feel of the game for the official launch. This initial design was done as a sprint, but improvements and refreshes will be made consistently over time.
My Role
As the Lead UI/UX Designer at Endgame, I brought a diverse skill set to shape the company’s success. My focus spanned brand design, visual identity, user flow, and clarity to create a seamless and compelling experience.
Optimizing the Site to Engage New Users
Stylistic Intentions
I designed the game with a retro gaming vibe to evoke nostalgia, using a pixelated logo, dark aesthetics, and trading card visuals, all carefully selected to stir classic gaming memories. Every design choice was intentional, creating a cohesive and immersive experience that resonates with longtime gamers.
Ideating & Iterating
As the UI/UX designer, I optimized the game by creating an intuitive, user-friendly interface and ensuring seamless navigation to attract and retain users. I focused on making the site accessible and enjoyable for newcomers, fostering long-term engagement.
Learned Skills
This fast-paced project, completed in just a few weeks, taught me how to make quick, informed decisions while balancing speed and quality. I honed my ability to think on my feet, prioritize effectively, and deliver high-impact designs under tight deadlines.
Play for yourself.
Go to Endgamesports.co to create your own starting lineup and challenge your friends.
I’m always looking to have conversations and gain new knowledge about the world of design.
Please reach out!
{info}
mland1325@gmail.com
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{work}
BFA Design
Northeastern University
2017-2021
{education}
Let’s work together.
mland1325@gmail.com
Brooklyn, NY