{client} Portrait Pics
{project} Website & Mobile Site, Brand Guidelines
{role} Lead Product Designer
{description} As a freelance product designer, I've been engaged in multiple projects, one of which involved redesigning the website and mobile platform for Portrait Pics, a SaaS company that provides their ordering platform to schools for easy portrait ordering. My focus was on crafting a more intuitive, visually engaging ordering process that caters to parents seeking to order their children's school portraits with ease. This redesign aimed to streamline the user experience, making it simpler and more visually appealing.
© [2024] Portrait Pics. All rights reserved. The design, features, and content of Portrait Pics are the exclusive intellectual property of Portrait Pics and may not be used without permission.
As the sole designer responsible for the look, layout, and flow of this successful SaaS product, I had to work quickly and efficiently. I used my skills in UI, UX, Project Management, Graphic Design, Branding, and Stakeholder Communication to drive the success of this project.
Site Mapping & Prototyping.
Site Mapping and Prototyping were vital parts of the process when figuring out how the site would flow. A clear site map and a smooth prototype helped with streamlining the communication between me, the client, and the developers.
Approach.
I focused heavily on making the site more modern. I was very intentional about my use of white space to ensure a clean and organized feel. I created a consistent color palette to add visual cohesion to the site. I also mainly focused on a smooth flow throughout the site.
Customer satisfaction and client retention are projected to dramatically increase, continuing at a rate of over 40% annually for the foreseeable future.
Branding.
Portrait Pics required a complete brand refresh alongside their website redesign, so I crafted comprehensive brand guidelines and a bold new logo, leveraging my expertise to create a strong, cohesive visual identity that enhances their market presence.
I’m always looking to have conversations and gain new knowledge about the world of design.
Please reach out!
{info}
mland1325@gmail.com
Product Designer | Tracera | 7/24 - Present
Product Designer & Consultant | Freelance | | 7/23 - Present
Product (UI/UX) Designer | NewCo: An IAC Incubator | 1/22 - 7/23
Creative Services Co-Op | Boston Beer Company | 1/21 - 8/21
Design/Marketing Co-Op | Brown Brothers Harriman | 7/19 - 12/19
Graphic Design Intern | iDesign Group | 6/18 - 8/18
Marketing & Social Media Intern | College Humor | 4/17 - 6/17
{work}
BFA Design
Northeastern University
2017-2021
{education}
Let’s work together.
mland1325@gmail.com
Brooklyn, NY