{client} Oar

{project} Branding, Website, Mobile App

{description} At NewCo: An IAC Incubator, I contributed on the design team for Oar Health, working towards a more accessible and stigma-free telemedicine experience for addiction treatment. I reworked webpages to improve clarity and engagement, created social media assets to support brand messaging, and refined key screens in the mobile app for a more seamless user

© [2023] Oar Health. All rights reserved. The design and content of the Oar Health project are the intellectual property of Oar Health and may not be reproduced, distributed, or modified without express permission.

Oar Health is a telemedicine company making addiction treatment accessible and stigma-free. They provide secure, judgment-free access to FDA-approved medications like naltrexone, helping individuals reduce or quit alcohol. Focused on convenience and expert care, Oar Health offers a seamless, medication-first approach to recovery.

Oar Health’s website brings a fresh, human touch to addiction care with bold colors and a welcoming design. Ditching the cold, clinical look, it creates an approachable space that reflects the company’s mission: stigma-free, accessible treatment for alcohol use. The vibrant visuals and clear, compassionate layout make expert, medication-based care feel empowering and easy to navigate.

Architecture.

A thoughtful architecture is at the heart of Oar’s companion app experience, designed to support patients through every step of their recovery. Built for reliability, ease of use, and long-term scalability, it ensures a seamless journey, combining expert guidance with accessible, stigma-free care right from a user’s pocket.

Dry January Social Media Post Explorations.

For Dry January, I explored a series of playful social media posts using Oar Health’s branding to create cheerful little characters enjoying life alcohol-free. From hiking to biking to dancing to meditating, each post highlighted the joy and possibility of a clear-headed month, using vibrant visuals and a lighthearted tone to make sobriety feel fun, positive, and empowering.